Content Strategy

This skill guides users in creating competitor comparison and alternative pages for SEO and sales enablement. It covers four page formats (singular alternative, plural alternatives, you vs competitor, and competitor vs competitor) with detailed templates, content architecture guidance, and research processes for building effective competitive landing pages.

A comprehensive guide for creating SEO-driven pages at scale using templates and data. Covers 12 programmatic SEO playbooks including templates, curation, comparisons, locations, integrations, and more, with implementation frameworks and quality checks.

A comprehensive copywriting skill that helps write and improve marketing copy for websites, landing pages, and product pages. It provides proven headline formulas, page structure templates, CTA guidelines, and writing principles to create clear, compelling copy that drives conversions.

A content strategy planning skill that helps users develop content pillars, topic clusters, and prioritized content ideas. It provides frameworks for searchable vs shareable content, keyword research by buyer stage, and content ideation from various sources like customer research, keyword data, and competitor analysis.

Ralph the Copywriter is a content creation methodology that helps AI embody your unique writing voice. It guides through a quality loop of discovering your content style, learning voice patterns, deep research, finding unique angles, writing drafts, ruthless self-critique, and iterating until the content meets a high quality bar.

This skill teaches content creators how to write for AI Engine Optimization (AEO) - structuring content so AI assistants cite your brand in answers. It provides page templates, semantic triple patterns, content cluster architecture, and schema markup examples to improve visibility in ChatGPT, Claude, Perplexity, and Google AI Overviews.