Conversion

This skill provides a systematic approach to editing marketing copy through seven focused sweeps: Clarity, Voice and Tone, So What (benefits), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk. It includes detailed checklists, common problem fixes, and a plain English alternatives reference for replacing complex words with simpler alternatives.

This skill provides expert guidance on creating and optimizing popups, modals, overlays, slide-ins, and banners for conversion purposes. It covers trigger strategies, design best practices, copy formulas, compliance requirements, and measurement approaches for various popup types including email capture, lead magnets, discounts, and exit intent.

This skill provides expert guidance on optimizing in-app paywalls, upgrade screens, and freemium conversion flows. It covers best practices for timing, design, pricing presentation, copy, and A/B testing experiments to convert free users to paid subscribers.