Conversion Optimization

This skill helps optimize marketing pages for better conversion rates. It provides a comprehensive CRO analysis framework covering value proposition clarity, headline effectiveness, CTA optimization, visual hierarchy, trust signals, and objection handling. Includes extensive A/B testing experiment ideas for homepages, pricing pages, landing pages, and more.

This skill helps optimize user onboarding experiences to improve activation rates and time-to-value. It provides frameworks for defining activation metrics, designing onboarding flows, creating effective empty states and checklists, and running experiments to improve new user experiences.

A comprehensive copywriting skill that helps write and improve marketing copy for websites, landing pages, and product pages. It provides proven headline formulas, page structure templates, CTA guidelines, and writing principles to create clear, compelling copy that drives conversions.

This skill provides expert guidance on optimizing signup and registration flows. It covers reducing friction, field-by-field optimization, mobile considerations, trust elements, and measurement strategies to increase signup completion rates.

Guides users through planning and documenting A/B tests with statistical rigor. Includes hypothesis frameworks, sample size reference tables, test design templates, and analysis checklists to ensure valid experimentation results.