Lead Capture

This skill provides expert guidance on creating and optimizing popups, modals, overlays, slide-ins, and banners for conversion purposes. It covers trigger strategies, design best practices, copy formulas, compliance requirements, and measurement approaches for various popup types including email capture, lead magnets, discounts, and exit intent.

Form CRO is an expert guide for optimizing form completion rates and conversions. It provides best practices for lead capture forms, contact forms, demo requests, quote forms, and surveys, covering field optimization, layout design, error handling, mobile UX, trust elements, and A/B testing strategies.