User Experience

This skill helps optimize marketing pages for better conversion rates. It provides a comprehensive CRO analysis framework covering value proposition clarity, headline effectiveness, CTA optimization, visual hierarchy, trust signals, and objection handling. Includes extensive A/B testing experiment ideas for homepages, pricing pages, landing pages, and more.

This skill helps teams document and test user journeys through their applications. It provides templates for mapping critical user flows (signup, checkout, etc.), Playwright test patterns for E2E journey validation, and UX checklists to ensure experiences are clear, fast, and forgiving. The skill focuses on testing real user experiences rather than just feature specifications.