Marketing

Analyzes and optimizes tweets for maximum reach using insights from Twitter's open-source recommendation algorithm. Provides strategies based on Real-graph, SimClusters, TwHIN, and Tweepcred models to improve engagement signals and avoid negative algorithmic penalties.

Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

This skill helps users implement schema.org structured data markup on their websites using JSON-LD format. It provides comprehensive examples for common schema types like Organization, Product, Article, FAQ, and more, along with validation guidance and best practices for achieving rich results in search engines.

This skill helps optimize marketing pages for better conversion rates. It provides a comprehensive CRO analysis framework covering value proposition clarity, headline effectiveness, CTA optimization, visual hierarchy, trust signals, and objection handling. Includes extensive A/B testing experiment ideas for homepages, pricing pages, landing pages, and more.

This skill helps optimize user onboarding experiences to improve activation rates and time-to-value. It provides frameworks for defining activation metrics, designing onboarding flows, creating effective empty states and checklists, and running experiments to improve new user experiences.

This skill provides a systematic approach to editing marketing copy through seven focused sweeps: Clarity, Voice and Tone, So What (benefits), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk. It includes detailed checklists, common problem fixes, and a plain English alternatives reference for replacing complex words with simpler alternatives.

This skill guides users in creating competitor comparison and alternative pages for SEO and sales enablement. It covers four page formats (singular alternative, plural alternatives, you vs competitor, and competitor vs competitor) with detailed templates, content architecture guidance, and research processes for building effective competitive landing pages.

Comprehensive analytics implementation guide that helps set up tracking for GA4, Google Tag Manager, and marketing pixels. Provides event naming conventions, tracking plan templates, and implementation examples for marketing sites, SaaS products, and e-commerce platforms.

A comprehensive social media content strategy skill that helps users create engaging posts for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. It provides hook formulas, post templates, content calendars, engagement strategies, and a framework for reverse-engineering viral content patterns.

An expert SEO auditing skill that provides comprehensive guidance for diagnosing and improving website search engine optimization. It covers technical SEO (crawlability, indexation, Core Web Vitals), on-page optimization (titles, meta descriptions, headings), content quality assessment (E-E-A-T), and includes reference materials for AI writing detection and answer engine optimization patterns.

A comprehensive guide for creating SEO-driven pages at scale using templates and data. Covers 12 programmatic SEO playbooks including templates, curation, comparisons, locations, integrations, and more, with implementation frameworks and quality checks.

This skill helps with SaaS pricing decisions, including choosing value metrics, designing tier structures, conducting pricing research (Van Westendorp, MaxDiff analysis), and optimizing pricing pages. It provides comprehensive frameworks for packaging strategy and monetization.

This skill provides a curated library of 139 proven marketing strategies for SaaS products. It helps users discover relevant marketing tactics based on their company stage, budget, and growth goals, offering implementation guidance and expected outcomes for each approach.

A comprehensive copywriting skill that helps write and improve marketing copy for websites, landing pages, and product pages. It provides proven headline formulas, page structure templates, CTA guidelines, and writing principles to create clear, compelling copy that drives conversions.

This skill provides expert guidance on optimizing signup and registration flows. It covers reducing friction, field-by-field optimization, mobile considerations, trust elements, and measurement strategies to increase signup completion rates.

This skill helps design and optimize customer referral and affiliate programs. It provides frameworks for incentive structures, commission models, program launch checklists, email templates, and metrics tracking without any executable code or external integrations.

This skill guides users through creating a comprehensive product marketing context document. It can auto-draft content by analyzing the codebase or walk through sections conversationally, capturing information about target audience, competitive landscape, differentiation, customer language, and brand voice that other marketing skills can reference.

This skill provides expert guidance on creating and optimizing popups, modals, overlays, slide-ins, and banners for conversion purposes. It covers trigger strategies, design best practices, copy formulas, compliance requirements, and measurement approaches for various popup types including email capture, lead magnets, discounts, and exit intent.

This skill provides expert guidance on optimizing in-app paywalls, upgrade screens, and freemium conversion flows. It covers best practices for timing, design, pricing presentation, copy, and A/B testing experiments to convert free users to paid subscribers.

This skill helps create, optimize, and scale paid advertising campaigns across major platforms including Google Ads, Meta, LinkedIn, Twitter/X, and TikTok. It provides ad copy frameworks, audience targeting strategies, campaign structure best practices, and comprehensive platform setup checklists for efficient customer acquisition.

This skill provides a comprehensive library of 70+ psychological principles and mental models for marketing applications. It covers buyer psychology, persuasion techniques, pricing psychology, and growth frameworks to help create more effective marketing strategies based on behavioral science.

This skill helps users plan product launches, feature announcements, and go-to-market strategies. It covers the ORB framework (Owned, Rented, Borrowed channels), five-phase launch approaches, Product Hunt strategy, and ongoing launch momentum tactics with detailed checklists and real-world case studies.

This skill helps plan and evaluate free tools (calculators, generators, analyzers) as marketing assets. It provides frameworks for ideation, lead capture strategy, SEO considerations, MVP scoping, and tool evaluation scorecards to determine if a free tool investment is worthwhile.

Form CRO is an expert guide for optimizing form completion rates and conversions. It provides best practices for lead capture forms, contact forms, demo requests, quote forms, and surveys, covering field optimization, layout design, error handling, mobile UX, trust elements, and A/B testing strategies.

This skill helps users create and optimize email marketing sequences including welcome series, lead nurture campaigns, re-engagement flows, and onboarding emails. It provides comprehensive templates, copy guidelines, and best practices for email automation without requiring any external integrations.

A content strategy planning skill that helps users develop content pillars, topic clusters, and prioritized content ideas. It provides frameworks for searchable vs shareable content, keyword research by buyer stage, and content ideation from various sources like customer research, keyword data, and competitor analysis.

Guides users through planning and documenting A/B tests with statistical rigor. Includes hypothesis frameworks, sample size reference tables, test design templates, and analysis checklists to ensure valid experimentation results.

This skill provides comprehensive guidelines for shipping correct and complete web page metadata. It covers SEO essentials (titles, descriptions, canonical URLs, robots), social sharing (Open Graph, Twitter cards), icons/manifest, structured data (JSON-LD), and localization (lang, hreflang). Can be used to review existing metadata files for violations and suggest fixes.

Ralph the Copywriter is a content creation methodology that helps AI embody your unique writing voice. It guides through a quality loop of discovering your content style, learning voice patterns, deep research, finding unique angles, writing drafts, ruthless self-critique, and iterating until the content meets a high quality bar.